You listen to the new Call Her Daddy podcast on Spotify this…
You listen to the new Call Her Daddy podcast on Spotify this week. When Alex starts to narrate an ad, you tap your phone screen to fast forward and instead of seeing the usual CHD cover art, you see a graphic for Celsius water, the ad Alex is talking about. This ad is not technically a part of social media (after all, you’re listening on Spotify) but would drive some metrics trackable through different analytics. What, if any, is the “Other Form of Social Entertainment” that Celsius is using?