Using your own words, answer the following using well-struct…
Using your own words, answer the following using well-structured sentences. Do not use bullet points, fragments, phrases, lists, etc. You must answer as instructed to receive credit. Failure to follow the instructions will result in your losing points for this question. Check your spelling, sentence structure, grammar, punctuation usage, etc. Assume that you are a visual merchandiser consulting for three entrepreneurs who are about to enter retailing for the first time. They are looking at two types of retail options: 1) a budget, do-it-yourself picture framing warehouse that also sells inexpensive art prints and photography, and 2) a high-end photography equipment/photo gallery business with custom framing. You are not a lighting expert by any means, but you do want to offer them some basic guidelines to guide them as they weigh the possibilities. One of their concerns is the lighting of the store because they’ve discovered that fuel costs are rising again. Since they own their building (which previously housed a hardware store) and will have to pay for the store remodel and monthly energy expenses, they are concerned about containing costs: “We want to operate efficiently enough to protect the bottom line on our balance sheet, but we don’t want to cut back on the necessary atmospheric elements.” Suggest a lighting format for each type of store and explain why each type of lighting (or combination of lighting types) would be most effective for the situation. The building has traditional store display windows. Suggest how they could be used for each type of business. Discuss the impact that the windows will have on interior lighting as well as on window lighting, e.g., an open-back display window versus a closed-back display window for either store.