Well, this is frustrating! Six months ago, you decided to at…
Well, this is frustrating! Six months ago, you decided to attract more customers to your gas station/mini-mart by offering all snacks, candy, and beverages for 50% off. When you checked your finances three months ago, you could see a noticeable uptick in business. Having achieved your goal, you then discontinued the snack specials, and you’ve just discovered that business has dropped off so much that you’re earning even less than when you started! What do you think went wrong?