You are a strategy analyst at a large food company. The comp…
You are a strategy analyst at a large food company. The company has announced a major initiative: reformulating popular product lines to reduce sodium and sugar, partnering with local farmers for healthier ingredients, and investing in nutrition education in under served communities. The CEO’s memo to shareholders states: “This is not philanthropy. Consumers demand healthier options. By solving a public health problem, we position the company for decades of growth in the fastest-growing food segment.” Which concept BEST captures this approach?