Five friends were all in the market for a new car. Michelle…
Five friends were all in the market for a new car. Michelle, in fact, had already bought one but still kept reading about her car’s features. Mario was just starting to realize his old car wasn’t good enough. Mason had just selected his model and was buying it today. Maria narrowed her choices to three and was carefully comparing each model. Meredith was beginning to pay more attention to car ads she saw on television. Mario is in which stage of the buyer decision process?