New York Times is trying to sell an impression using real-ti…
New York Times is trying to sell an impression using real-time bidding on the following four ad exchanges (all using the first-price auction). The number of advertisers on these exchanges are respectively 4, 3, 4, and 2. The bids of advertisers on each ad exchange are given as follows and the reserve price (i.e., the price below which New York Times refuses to sell this impression) is $2.00. Exchange 1 Exchange 2 Exchange 3 Exchange 4 $1.10 $1.35 $1.75 $1.17 $1.75 $1.25 $2.30 $1.75 $1.31 $0.99 $2.80 $2.00 $2.79 Under header bidding auction, New York Times earns $ from selling this impression.