The Fred Astaire Dance Studios offers weekly ballroom classe…
The Fred Astaire Dance Studios offers weekly ballroom classes covering a wide range of dances including the Tango, Foxtrot, Waltz, Quickstep, Salsa, Merengue, Rumba, Cha Cha, Paso Doble and many more. To enhance their pool of potential students who may take their classes, they decided to target men and women who like to dance. They are using which segmentation strategy?