Yоu’re the mаrketing mаnаger fоr a pоpular athletic wear brand that is planning a new campaign for its line of running shoes. After conducting research, you find that your customers can be grouped into different segments based on their running habits, such as casual joggers, marathon runners, and competitive athletes. The marketing team is now working on tailored advertisements for each group, focusing on the specific features that resonate with each segment, like comfort for casual joggers and performance for competitive athletes. Why is market segmentation essential in this case? (Select the best answer)