Sun Life is a major insurance provider in Canada. The compan…
Sun Life is a major insurance provider in Canada. The company also offers pension products to many larger Canadian companies. Sun Life has an established Group Retirement unit with a strong culture based on attention to detail that serves the unit and its customers very well. A year ago, a newer Digital Advice unit was launched and the first staff in the unit were recruited from fast paced financial technology companies outside Sun Life. The vice president brags about how fast the Digital Advice unit works and how new software is developed, tested and revised in record time to keep up with the competition. Many employees from the Group Retirement unit transferred to the new unit saying that a new challenge was the #1 reason to transfer within the company. After 8 months however it is obvious to the vice president that new Sun Life employees and former employees from the Retirement Unit are not getting along and no clear culture of the new group has emerged. Why is there no cohesive and clear culture emerging?