TrendWear is a fashion retailer aimed at teenage girls. The…
TrendWear is a fashion retailer aimed at teenage girls. The company coordinates promotions across its mobile app, website, and physical stores. It features the same models in its print ads, online banners, and seasonal lookbooks. TrendWear also ensures that its public relations efforts and sales promotions align seamlessly with its overall advertising strategy. From this information, we can infer that TrendWear is using ________.