a) As discussed in class, how do marketers answer the “funda…
a) As discussed in class, how do marketers answer the “fundamental question” with regard to international PRODUCT strategy (discuss the SELECTION CRITERIA and how this would apply to product development in terms of PRODUCT COMPONENTS)? (10) Recalling the approach/tool discussed in class (hint: it was in a matrix format), different PRODUCT DEVELOPMENT/COMMUNICATIONS options are available to the international marketer. Using this approach, b) what option would you select for the following case?: Kraft Foods, the makers of Tang (the orange drink) conducted market research indicating that in certain countries such as Atlantisia, orange drinks are preferred by consumers with breakfast just like consumers close to its headquarters in Northfield, Illinois. The research also indicated that Atlantisian packaged food regulations require a lower sugar content than the 9 grams per 8 oz. serving that Tang typically contains. (5) AND c) why would you select that option? (5) d) Any general overall limitations to this approach/tool discussed in class? (5)