A business analyst is leading a JAD session to collect requi…
A business analyst is leading a JAD session to collect requirements for a customer relationship management (CRM) system. The stakeholders involved are sales representatives, customer support, marketing, and the IT department. During the session, the analyst notices that there are conflicting opinions between the sales and marketing teams about the functionality of the CRM. What should the business analyst do next to facilitate the discussion and resolve the conflict?