A focus group moderator asked a participant how a new soft d…
A focus group moderator asked a participant how a new soft drink tastes and the participant replies “Pretty Good.” The moderator quickly thinks of a follow-up question to ask to try to get the participants to elaborate on what is meant by the answer. When the moderator asks questions that are unplanned such as: “Why do you feel that way?” or “Would you explain that further?” this is an example of what type of questions?