A group of entrepreneurial friends were in various stages of…
A group of entrepreneurial friends were in various stages of the new product development process. Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration). Raul had decided to open a men’s barber shop in Hialeah, so he began asking guys in the area if they would consider going to a new barber shop in Hialeah. Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer. Andrea just began selling her new t-shirts in Target stores nationwide. Who is in the concept development and testing stage?