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A hotel booking website, VrBooking, is showing consumers a b…
A hotel booking website, VrBooking, is showing consumers a base price on the first screen, and only adds resort fees and taxes at the check-out page. It runs an A/B test and finds an additional 1% increase in the base room price reduces bookings by 2% and that an equivalent increase in resort fees reduces bookings by 1.5%. Discuss what might happen to demand in the short-run and long-run if VrBooking decides to add a dollar to the base price and reduce a dollar from the fees.
A hotel booking website, VrBooking, is showing consumers a b…
Questions
A hоtel bооking website, VrBooking, is showing consumers а bаse price on the first screen, аnd only adds resort fees and taxes at the check-out page. It runs an A/B test and finds an additional 1% increase in the base room price reduces bookings by 2% and that an equivalent increase in resort fees reduces bookings by 1.5%. Discuss what might happen to demand in the short-run and long-run if VrBooking decides to add a dollar to the base price and reduce a dollar from the fees.