A PSA uses a fear appeal to try to reduce teenage drinking a…
A PSA uses a fear appeal to try to reduce teenage drinking and driving. The PSA demonstrated how vulnerable teenagers are to drunk driving, it boosted their self-confidence that they did not need to drink and drive, and showed some simple steps that could be taken to prevent drunk driving. Based on the lecture and reading, what key element is missing in the PSA that will also determine whether it is effective or not?