Ad Buy for Olay Super Serum Body Wash for Extra Dry Skin…
Ad Buy for Olay Super Serum Body Wash for Extra Dry Skin This is the last chapter of Olay’s introduction of the new Super Serum Body Wash for Extra Dry Skin version. They started the new version on April 7, 2025. They decided to advertise nationally on network TV on April 14 and 15. They placed a 30-second ad on prime TV shows targeting women 18-49 (65.55 million in the U.S.). For this ad buy, they allocated $1.5 million. They wanted to reach AT LEAST 1.4 million women in the target audience and generate at least 3.5 million impressions during broadcast primetime (ABC, CBS, FOX, and NBC) over the three nights at a Total CPM of less than $400. Please refer the sheet that was handed out or click HERE. Was this a successful ad buy? Please explain why it was or was not.