American Girl is introducing their new doll of the year on F…
American Girl is introducing their new doll of the year on Friday. Based on past experience, the company expects huge crowds at each store nationwide days before the release. Therefore, they guarantee dolls to those in line who receive a bracelet. Those that don’t receive a bracelet receive a voucher to return to the store in 2 weeks to purchase their doll. This strategy aims to shift demand from the release date to a few weeks later, which is an example of ____________________________ .