ANSWER EITHER a or b or c (clearly indicate your choice) : a…
ANSWER EITHER a or b or c (clearly indicate your choice) : a) Identify and briefly describe the distinguishing features of the Japanese DISTRIBUTION system. (4) How do Japanese manufacturers control the distribution process? (3) How has this changed? (3) b) Identify and briefly describe four types of COUNTERTRADE (4). What are the Pros and Cons of engaging in countertrade as a PRICING approach (6)? c) Briefly explain two issues regarding secondary data and two issues regarding primary data in International Marketing RESEARCH (8). How does the international marketer deal with such issues in general? (2)