ANSWER OPTION A or OPTION B (NOT BOTH) Option A: According…
ANSWER OPTION A or OPTION B (NOT BOTH) Option A: According to the Health Belief Model, what is perceived risk susceptibility and perceived severity? In a campaign promoting flu shots: Give an example message that could could be used to increase audiences’ perceived risk susceptibility Give an example message that could be used to increase perceptions of severity Option B: According to the Extended Parallel Process Model: What is a danger control response and what is fear control response? How do you encourage audiences to adopt a danger control response? In an ad promoting condoms to avoid sexually transmitted diseases, give an example of a message that would encourage a danger control response.