Archie and Eve take their 2-year-old son to the supermarket…
Archie and Eve take their 2-year-old son to the supermarket every Saturday. Each week, the same sequence of events unfolds: Their son screams, demanding that they buy him treats. Although they refuse to give in to his demands, he continues to scream. Finally, either Archie or Eve gets in their son’s face and loudly yells, “Shut up!” He stops screaming instantly. What operant conditioning concepts are illustrated in this story?