As you know, psychological factors affect the consumer behav…
As you know, psychological factors affect the consumer behavior process. (Think of Maslow’s Hierarchy of Needs.) For example, a Michelin Tires advertisement shows a cherubic baby sitting inside an automobile tire. The advertisement touts the dramatically improved traction of Michelin Radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children. What consumer needs have the marketers of Michelin attempted to appeal to using motivation?