As you learned in Chapter 13, the 4P’s of a Marketing Mix ar…
As you learned in Chapter 13, the 4P’s of a Marketing Mix are Product, Price, Place (aka Distribution channels), Promotion. Please see the article below on Peloton. PRODUCT (4 points), Please QUOTE, including “—“s, FROM the article, 2 references to Lululemon’s PRODUCT offering or strategy. Any quotes AND/OR any generic ideas that are NOT from the article, or are without “s WILL be graded 0. PRICE (PRICING STRATEGY) (6 points). Please QUOTE, including “—“s, FROM the article, 3 references to the PRICING strategy. Any quotes AND/OR any generic ideas that are NOT from the article, or are without “s WILL be graded 0. PLACE (2 points). Please QUOTE, including “—“s, FROM the article, 1 reference to the PLACE (Distribution / Channels) strategy. Any quotes AND/OR any generic ideas that are NOT from the article, or are without “s WILL be graded 0. PROMOTION (4 Points). Please QUOTE, including “—“s, FROM the article, 2 references to the PROMOTION strategy. Any quotes AND/OR any generic ideas that are NOT from the article, or bare without “s WILL be graded 0. Any repetition of a quote in more than 1 place will be counted as 0 for that quote.