Jackson, Mississippi, has a literacy program for the homeless but has had a difficult time reaching this group with information about the program, even though radio and television stations have provided public service advertisements free of charge. Which of the criteria for segmentation is lacking with this initiative?

In response to Duracell’s introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery, but unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market. In this case, Energizer used ________.

Andrew, a physician in Arizona, loves playing the piano. He spent much time and effort finding the perfect piano, the Grand Piano 155 made by Bösendorfer, an Austrian piano manufacturer. Although the entry-level price is €75,000, Andrew refuses to buy any other brand of piano. In this instance, what does the Bösendorfer piano serve as for Andrew?

Green Works brand cleaning products, developed and marketed by The Clorox Company, are 95% to 99% naturally derived and packaged in environmentally sustainable packaging. To encourage trial, the company is offering $1.50-off coupons on its web page. This coupon is an example of ________.

Wilson makes the official NCAA playoff football. Wilson sells the football to Dick’s Sporting Goods for $56.69. The retail price for the football at Dick’s is $89.99. What is Dick’s percent margin on each football?

Green Works brand cleaning products, developed and marketed by The Clorox Company, are 95% to 99% naturally derived and packaged in environmentally sustainable packaging. To encourage trial, the company is offering $1.50-off coupons on its web page. This coupon is an example of ________.

Professor Rackham’s vacation rental business learned the hard way that pricing decisions are influenced by more than just academic models. His pricing power was diminished when Airbnb signed up 7,000 new hosts in southern Utah in two years, which created ________.

Sellers have an incentive to sell and buyers have an incentive to buy when the price is ________.

Honda sells automobiles, motorcycles, ATVs, lawn mowers, outboard boat engines, general purpose engines, and aircraft. All the products Honda sells are considered the company’s ________.

Suppose you are an expert in service quality. You consult for service companies around the world. Your primary message is that service quality is determined by five key factors—reliability, assurance, tangibles, empathy, and responsiveness. These determinants are relatively stable across different service sectors. On a recent trip to Hong Kong, you make a presentation to Cathay Pacific, the international airline. One of the senior marketing executives with Cathay Pacific asks you, “Which determinant shows the strongest influence on customers’ perceptions of service quality?” How do you respond?