A manager at a skincare company wants to test whether a new moisturizer improves skin hydration. They recruit 30 participants and measure each participant’s skin moisture level before using the product and again after two weeks of daily use. Which of the following SPSS analyses should the manager perform?  

A company surveys customers to find out which of the following grocery stores they usually shop at: Publix Whole Foods Trader Joe’s The researcher wants to analyze differences across store preferences using statistical software, but the “Preferred Store” variable is categorical and needs to be converted using dummy coding. Which of the following is the correct way to dummy code this variable?

A researcher is preparing to enter survey responses into a data analysis software. For the question “What is your primary reason for visiting Costco?”, the possible responses are: A = PriceB = Product VarietyC = LocationD = Bulk PackagingE = Other To ensure consistency and accuracy during data entry and analysis, the researcher creates a document that clearly defines the class coding.  What is this document called?

A researcher is preparing to enter survey responses into a data analysis software. For the question “What is your primary reason for visiting Costco?”, the possible responses are: A = PriceB = Product VarietyC = LocationD = Bulk PackagingE = Other To ensure consistency and accuracy during data entry and analysis, the researcher creates a document that clearly defines the class coding.  What is this document called?

Suppose the restaurant marketing manager believes that female and non-female customers value promotion at a different level, and wants to be 95% certain (α=0.05). Below is the output of the hypothesis testing.  Which of the following statements is FALSE?  

A supermarket owner collected weekly sales from across his three stores. He wants to know if the mean sales were significantly different. What is the null hypothesis (H0)?

A Ridge-regression model whose training and validation errors are both high and nearly equal is primarily suffering from:

Elastic Net combines L₁ and L₂ penalties primarily to: