In the terms used in the Elaboration Likelihood Model, a person low in the need for cognition is more likely to be persuaded via the _________ route to persuasion.

Hedges are a form of powerless language. An example of a hedge is:

_______ are the expectations we have about what behaviors are right or wrong.

In contrast to football players, long-distance runners tend to be ________________, that is, is thin and frail-looking.

Select any of the secondary dimensions of credibility, and provide and explain a situation in which that dimension would apply or be important. Provide and explain a situation in which that dimension would not apply, or would be relatively unimportant.

Which of the following situations would tend to cause the most psychological inconsistency?

Males tend to be more persuasive than females, partly because:

Barbara is working on a group project for her history class and is not happy. She thinks the rest of her group members are total flakes and slackers. As a matter of fact, rather than being a fool and getting taken advantage of, Barbara decides to slack off herself rather than do any work. Which explanation for why social loafing occurs best fits this example?

Whether a particular brand is considered cool, nerdy, elegant, sexy, or fun refers to:

People with a high preference for consistency, compared to people with a low preference for consistency: