[Note – This question is provided to give you a sample of th…

Within our Marketing Strategy Formation Process (the diagram I show you all at the start of every live class session that includes Analysis, Aspiration Decisions, Action Decisions, & Outcomes), we discussed four strategic analytical tools we can use to help us make sense of our situation analysis as we start to make decision on aspiration decisions and action decisions. One of the tools is the Ansoff Strategic Opportunity Matrix that examines choices we can make about markets (customers) and products. For each of the sections (squares) of the matrix, identify the correct description from each of the related drop-downs. Diversification Strategy – Market Penetration Strategy – Product Development Strategy – Market Development Strategy –

Roberto began his speech about France by explaining to the a…

Roberto began his speech about France by explaining to the audience that his mother is French, and that he spent his junior year in high school as a foreign exchange student in Franch. What is Roberto trying to accomplish by incorporating this information into his introduction?