[Bender] Fábrica Robótica De La Madre makes high-tech meta…
Fábrica Robótica De La Madre makes high-tech metalworking robots for use in industrial settings. Leela, a sales engineer for the company is tasked with explaining to a potential buyer why their top-of-line model, Bender, costs more than other metalworking robots. She details how Bender can bend structural steel in addition to other metals, avoiding the expense of a separate robot. She also shows the precision with which Bender can bend metal, saving buyers the cost of wasted material. Best of all, unlike most metalworking robots that run off expensive plutonium, Bender runs completely off cheap beer. She then demonstrates how these factors make the price of a Bender a much better deal than the competition. What pricing approach is Leela using to make the sale?