Extensive planning time is required for the purchase of supplies.

One-price policies are more likely to be applied in marketing programs based on individual bargaining.

Odd pricing originated as a way to force clerks to make change, thus serving as a cash-control device.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

A full-service retailer usually sells convenience products that people can purchase without any assistance.

Sampling is the process of selecting survey respondents or research participants.

Publicity is the marketing-oriented aspect of public relations.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.