There are two radio stations being compared. Both broadcast…

There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000. Station A reaches 50,000, station B reaches 60,000. a. What are the GRPs of a buy on station A if you get a frequency of 3 on that station? GRPs = _______ b. What are the GRPs of a buy on station B if you get a frequency of 2 on that station? GRPs = _______ c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Enter the correct letter (eg. A or B) in the answer box. Answer =  _______ . Why? _______ . d. If 10,000 of those people listen to station A AND B, what is the unduplicated reach of running one ad on both stations? (remember to state your answer correctly) Reach = _______ .

The available audience in a city with two local TV stations…

The available audience in a city with two local TV stations is 90,000. Station A will charge $900 for a 30-second spot. Station B will charge $1100. The AQH (the average quarter hour audience watching : ie: the “targets contacted”) for Station A is 9,000, and for Station B is 12,000. What are the ratings (reach) for each station? Station A. Ratings (Reach) = _______ Station B. Ratings (Reach) = _______ What is the CPRP (cost per rating point) for each station if you run 4 ads on station A and three ads on station B (assume that each station’s viewing audience sees every one of the ads that run on that station. Which one would be the best choice if that’s the only factor considered? Station A CPRP = $ _______ Station B CPRP = $ _______ Choose Station _______ because it is _______

Let’s say there are 10,000 NAIT students. You want to reach…

Let’s say there are 10,000 NAIT students. You want to reach NAIT Business students and there are 1,000 of them. You check out the NAIT Nugget and find out they have a circulation of 8,000 with 800 Business students reading it. You then check NAIT Radio, which has 4000 listeners with 600 Business student listeners. 1. Which gives the best reach? Reach for Nugget =  _______ Reach for Radio =  _______ The best reach is:a. NAIT Nuggetb. NAIT RadioEnter the correct letter (eg. A or B) in the answer box. Answer = _______ 2. Putting any creative issues aside and having no concerns about absolute cost, if the Nugget is twice as expensive as the Radio, you are trying to determine which would be the best choice? What would a media planner advise you? a. Comparative media measures should only be used within the same class of media.b. Choose the best medium based on the nature of the message & the strengths & weaknesses of the medium given the budget available.c. Choose Radio it’s less expensive.d. Both A & B.e. None of the answers are correct. Enter the correct letter (eg. A or B) in the answer box. Answer for = _______