When one unit charges another unit in the same company for goods it ships to its foreign subsidiaries, the charge is called a(n) ________ price.

When museums charge a lower admission fee to students and senior citizens, this form of price discrimination is known as ________ pricing.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand’s category membership by ________.

If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the ________ criterion for useful market segments.

A ________ relationship is a cooperative one where the seller adapts to meet the customers’ needs without expecting much adaptation or change in exchange.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ perceptions of its competition.

If a prospective client does not want to buy from you because he has a preference for an established supply source, you are facing an objection due to ________.

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.