Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm’s marketing strategies. Moreover, as the social media landscape continues to evolve and expand, new ethical situations continue to appear. As a marketer, it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media. Therefore, when you make that certain-to-occur mistake with social media, which of the following should you do?

If the government increases spending on infrastructure projects, what is the most likely immediate effect on the economy?

John Locke’s arguments were used in the eighteenth century to

In regards to determining a competitive strategy, marketers make pricing, distribution, product, and promotion decisions when answering the question, “How should we compete?” 

The principal of a local elementary school plans to implement a “Reading for Cash” program, whereby children would be given cash rewards for reading. Before investing in this plan, the principal asks for your assessment. Because ________ tend to ________, you would probably tell her that the program would not be an effective way to increase interest in reading.

A basic tenet of self-perception theory is that we infer our feelings from our behavior when

Reflecting Enlightenment thought, the Declaration of the Rights of Man and the Citizen  proclaimed

In evaluating programs in which children are offered rewards (e.g., money, pizza) for reading books, a social psychologist might remind us that

While both use a mathematical calculation, there is an important different between “markup” and “margin.” Which of the following is correct?

Frances Perkins, the first woman to be appointed to a presidential Cabinet position, played a large role in establishing …