In modern terminology, Apple’s excellent sales and customer service, sleek design, innovative engineering, and reliability all add up to a world-class “product.”

Because of the ethical and legal issues that come with the benefits of social media, marketers must be extra careful about what they include in the postings, ads, comments, and even images they include in their social media communications. You are well aware of this important requirement, so you always check your social media communications:

Because scholarship was considered the exclusive domain of men, female scientists often had to

Because scholarship was considered the exclusive domain of men, female scientists often had to

Which idea of Montesquieu has been incorporated into the U.S. Constitution?

Under the reign of Emperor Mutsuhito, Japan

Which statement best describes what life was like for Africans under European rule?

A buyer s market is characterized by:

The Qing dynasty was weakened by pressure from the West as well as by

Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm’s marketing strategies. Moreover, as the social media landscape continues to evolve and expand, new ethical situations continue to appear. As a marketer, it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media. Therefore, when you make that certain-to-occur mistake with social media, which of the following should you do?