Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

A marketing research firm can provide technical assistance and expertise not available within the contracting firm.

Studying the underlying causes of customer defections, even partial defections, can be useful for identifying problem areas that need attention.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.

Family brands are the most effective aids in implementing market segmentation strategies.

Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.

Very few residents of a micropolitan statistical area commute outside the area.

Extensive planning time is required for the purchase of supplies.

Transaction based marketing emphasizes retaining customers over making a sale.

Buyers rarely play any role in the creation and distribution of services.