Marketing planning establishes the basis for a firm’s overall strategic plan.

Strategies once implemented should not be changed even if the actual performance does not meet the desired results.

Organizations within the same industry usually have the same mission.

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.

Connotea is a social media platform aimed primarily at scientists and clinicians, where users can post news items and links to outside articles, then vote on which postings get the most prominent display. Connotea is an example of an online forum.

A target market is a group of customers toward whom a firm directs its marketing efforts.

With increased availability of information, rivalry heats up among competitors who try to differentiate themselves from the crowd.

Operational planning that involves the creation and implementation of tactical plans for the departments within an organization is primarily the responsibility of top-level management.

Adjustments in the mission statement of an organization reflect changing business environments and management philosophies.