The shift of population from rural to urban areas in countries such as India helps global marketers by

The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota’s hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

When the delivery of a service fails to meet customers’ expectations, a ________ gap exists.

When marketers state that services are ________, they are referring to the fact that services are produced and consumed at the same time.

One consequence of the COVID-19 pandemic is that firms have been reluctant to have employees travel to attend business meetings. Since communications among employees remain critical to success, alternative meeting formats have flourished. Many believe that, even after the pandemic ends, these formats will remain popular due to lower cost and greater flexibility. Industries such as airlines, hotels, and conference centers suddenly view a service like Zoom as what?

Bryan is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Bryan is trying to identify innovators in his market, knowing these customers will most likely

Clare always liked Lands’ End raincoats, so when she was shopping for a winter coat, she ordered one from Lands’ End without thinking too much about it. This demonstrates how ________ facilitate purchases.

Mario knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Mario’s firm must look at everything it does

When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Branden was searching for information from

Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Raycom’s engineers have been asked to provide detailed specifications and recommendations for the equipment needed. The Raycom engineers will primarily play the ________ role in the company’s buying center.