To understand how Frito Lay builds relationships between cus…

To understand how Frito Lay builds relationships between customers and their brands, we explored the framework of the Brand Resonance Pyramid. Below, I have listed the “Stages of Brand Development” (in our pyramid image from the class lecture slides and HBP reading) with a bit more description in order of the pyramid levels from top to bottom. Select the correct term for each section of the pyramid based on its location below.   4. RELATIONSHIPS: what about you (brand) and me (customer)  feelings 3. RESPONSE: what about you? (i.e., as a customer how do I think about the brand and respond emotionally)  performance 2. MEANING: what are you as a brand, what do you represent that creates value? 1. IDENTITY: who are you?