Match each item with the correct statement below. (2 pts ea)

What does the AIDA acronym represent?

The main factors involved in determining a product’s markup are the inventory turnover rate and the services performed by the retailer.

An agent, who connects small companies with the consumers, always takes possession of the goods as well as the title.

Shopping products typically cost less than convenience purchases.

A product’s life cycle stage often determines the optimal communication vehicle to utilize. When a product reaches the growth stage, firms should increase advertising expenditures in order to persuade and remind consumers to make purchases.

The product life cycle is particularly useful for product managers since all the categories are equal length.

Technology and e-commerce have not had an impact on retailers.

Which of the following modes of transportation is the costliest?

The four stages of the Product Lifecycle are: , , , and .