When we are working as media writers to create what audience…

When we are working as media writers to create what audiences need to know and how to make them care, we often match our ability to convey information in an interesting way to telling a story that will pique the interest of the reader.  This description defines a key audience need known as:

In using digital media platforms, media writers must be care…

In using digital media platforms, media writers must be careful to avoid placing content on websites and blogs that merely transfers information from more standard or traditional media formats to digital formats without augmenting the content in any meaningful way.  The term given to describe this process is called: