When Starbucks extended its brand into coffee drinks and ice creams to reach customers who did not use its brand, it was using a(n) ________ strategy.

In his article, “Innovative Imitation,” Theodore Levitt argues that ________.

The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.

ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in the local Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

Plastics.com allows plastics buyers to search the best prices among thousands of plastics sellers. Plastics.com is an example of a(n) ________.

For a frequently purchased new product, the seller estimates repeat sales as well as first-time sales. A high rate of repeat purchasing means customers ________.

Use of Power (Scenario) Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer’s garments. The company recently introduced a new clothing line named “Inducer,” targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. In an effort to boost sales, Broomer offers its retailers a higher margin for promoting and selling products from the “Inducer” line to customers. This is an example of ________ power.

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

A salesperson performing over-the-counter sales in a medical store can be referred to as a(n) ________.

The ________ says people have a general tendency to attribute success to themselves and failure to external causes.