Troma Inc. is a famous manufacturer of cookware that follows a traditional distributor-retailer system to distribute its products. The company abstains from the use of automated supply chain management (SCM) systems mainly due to the fear of unknown. However, rapidly escalating operational costs and inefficiencies have made it necessary for the company to implement an SCM system. The company goes for a big-bang installation of SCM system to become more competitive and cost effective. Identify the adopter group to which Troma belongs.

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

In evaluating different market segments, the firm must look at two factors: the segment’s overall attractiveness and the ________.

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following will be true for E&OE?

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.

According to the General Services Administration Procurement Data Center, more than ________ million individual contract actions are processed every year.

________ branding consists of activities and processes that help inform and inspire employees about brands.

A job-shop specialist ________.

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

Advertisements for which of the following product categories would merit a continuous advertising timing pattern the most?