If you were to buy five dwarf peach trees from the Stark Bros. fruit trees and landscaping catalog in five separate orders, you will pay $108.99, but if you order its assortment (1 each from five different dwarf peach trees), you pay $89.99. Stark Bros. uses

__________ are SBUs with a low share of slow-growth markets—they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm.

When a man picks up a teddy bear in a toy store and tells the clerk, “This is for my son’s first birthday,” which situational influence is being demonstrated?

Target offers its guests the option of paying for their purchases with a Target credit card. This is an example of an intermediary offering what type of utility?

The first step in the business unit strategic-planning process deals with which of the following?

In which stage in the consumer purchase decision process would a consumer ask, “Is installation included in the price of this HDTV?”

A close buyer-seller relationship in a business to business market:

When Walt Disney Co. opened new theme parks in Paris, Tokyo, and Hong Kong, it was using a ___________ strategy.

The most difficult and important step in the scientific approach to marketing research is:

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.