________ is the tendency to interpret information in a way that will fit our preconceptions.

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer’s product mix has high ________.

A ________ is a retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends.

Which of the following is an advantage of using television as an advertising medium?

The common denominators of luxury brands are quality and ________.

________ marketing refers to the normal work of preparing, pricing, distributing, and promoting the service to customers.

The horizontal dimension in the VALS framework is ________.

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

The qualitative value of an exposure through a given medium is known as ________.

________ assumed that the psychological forces shaping people’s behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.