A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

Which of the following is true about market nichers?

Winstar is a large-scale manufacturer with more than a hundred partners across the globe. When making decisions concerning distribution and channel optimization, the company invites members from its channel partners to be part of its advisory committee. This helps the company maintain harmony with its partners. Which of the following conflict resolution techniques is Winstar using?

Which of the following ads depict an informational appeal?

________ are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.

________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers.

Which of the following consumer promotion tools refers to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer’s money during a specified period?

As Ben manages communications for his company’s watch brand, which has reached the decline stage in the product life cycle, which of the following marketing communications mix tools is he most likely to continue?

Which of the following is an example of a gap between management perception and the service-quality specifications?