Radio is an important component of the media mix. It offers tremendous reach, attention, imagery, and selectivity, at a relatively low cost. In fact, the Advertising Bureau suggests that advertisers can improve brand recall by replacing some of their TV and newspaper ads with radio spots.

The following are Cons of which type of media? Lack of immediacy Shallow geographic coverage Inability to deliver to mass audiences at a low price Inability to deliver high frequency  Long lead time Heavy advertising competition High cost per thousand Declining circulation

“a factual statement of the organization’s current situation and how it got there.”

 the ____ _________ uses facts contained in the situation analysis to point out strengths, weaknesses, opportunities, and threats for the brand.

39F with PMHx of ETOH abuse and cirrhosis presents to the ED with hematemesis and melena. Her VS and labs are as follows: Temp 36.1 C HR 128 RR 24 BP 86/49 SpO2 98% on RA Hgb 6.3 g/dL (12-15 g/dL) What is true?  (Select all that apply)

VO2 max test is used to measure the capacity of the_______ to produce energy.

Match the definition with the term that best fits: ” the company works continuously with customers (and other stakeholders) to discover ways to deliver better value.”

 The concept of integration is wholeness.  Achieving this wholeness and communication creates synergy – the principal benefit of IMC – because each product message reinforces the other for greater effect.

“creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in the exchange of information and other things of mutual value.” Is the definition of which of the following?

The molecule that enters the Krebs Cycle: