PulseUp, a growing fitness app startup, launched a nationwid…

PulseUp, a growing fitness app startup, launched a nationwide digital campaign centered around the tagline “Push Your Limits.” The campaign highlighted new app features like AI-personalized workout plans and social accountability challenges. It was distributed via social media influencers, YouTube pre-roll ads, and in-app partnerships with fitness tracking devices. PulseUp spent $150,000 on the campaign. Over a three-month period, profits rose from $400,000 to $610,000. As a marketing analyst at PulseUp, which approach should you use to assess the return on investment (ROI) for this campaign?

A pharmaceutical company argues that its promotional campaig…

A pharmaceutical company argues that its promotional campaign does not fall under regulatory control because no actual transaction or supply of the medicine has taken place.With reference to the definitions in the Medicines Act, explain why this argument is legally flawed.