“Brand transformations—whether through rebranding, repositio…
“Brand transformations—whether through rebranding, repositioning, or mergers—can significantly influence both internal operations and external perceptions. Drawing on real-world examples, analyze how a major brand change can affect an organization’s identity, employee engagement, customer loyalty, and market positioning. What strategies should marketing leaders adopt to ensure a smooth transition and minimize disruption?” In your response, consider the following: The reasons behind brand changes Communication strategies with internal and external stakeholders The role of leadership and cross-functional collaboration Metrics to evaluate the success of the brand change