Brian wants to buy his brother a new iPad Mini for Christmas…
Brian wants to buy his brother a new iPad Mini for Christmas. However, the stock of that product in Apple stores is so low that he knows his chances of buying one at the mall are slim. Instead, he searches for it on EBay and begins the bidding process. The seller knows that Brian and others want the iPad Mini and don’t have many alternatives to the online marketplace. Because of this _______, the seller’s reserve price is very high, which leaves Brian with little choice but to pay too much.