Briefly explain two benefits for the consumer and two benefi…
Briefly explain two benefits for the consumer and two benefits for the firm that a strong brand (=a well-known brand) can provide. No points will be given for bullet points or brief answers lacking clear explanations. *Note: This question does not ask you about the definition of a strong brand. Two benefits for the consumer: explain how a strong brand provides each benefit for the consumer. 1) 2) Two benefits for the firm: explain how a strong brand provides each benefit for the firm. 1) 2)