Jake has successfully completed the first three levels of cu…

Jake has successfully completed the first three levels of customer satisfaction and is now attempting to evaluate his customers’ business benefits. What would be the best way for him to determine if he is meeting his customers’ business needs and satisfying their business expectations?

Salesperson Sally sells seashells at the sea shore. Her cust…

Salesperson Sally sells seashells at the sea shore. Her customer, Connie, crafts crystals from conchs. When Sally talks with Connie about buying her shells, she often refers to Connie as one of her top customers, and talks about the bottom line improvements that Connie can expect from buying her shells. It is likely that Connie’s behavioral style is…