Popeyes saw a huge spike in sales for their new chicken sand…

Popeyes saw a huge spike in sales for their new chicken sandwich.  Burger King’s sales for their chicken sandwich dropped dramatically after Popeye’s launched their chicken sandwich. Taco Bell just launched a new chicken taco nationwide and sales are slow.  McDonald’s sales for their chicken sandwich have leveled off, since it’s been available for many years.    What company is in the maturity stage? 

The Gap Inc. originally had one company (The Gap) selling mi…

The Gap Inc. originally had one company (The Gap) selling mid-priced clothing.  Though, the company realized they could make more money if they offered clothing at other price points.  They bought out Banana Republic and began selling high priced clothing (including some business casual clothing).  Then they created Old Navy to sell low priced clothing to appeal to a younger market.  This is an example of what pricing strategy?  

McDonald’s sales for their chicken sandwich have leveled off…

McDonald’s sales for their chicken sandwich have leveled off, since it’s been available for many years.  Burger King’s sales for their chicken sandwich dropped dramatically after Popeye’s launched their chicken sandwich. Taco Bell just launched a new chicken taco nationwide and sales are slow.  Popeyes saw a huge spike in sales for their new chicken sandwich.    What company is in the introduction stage?

Jane was at the doctors office with her Grandma flipping thr…

Jane was at the doctors office with her Grandma flipping through magazines, when she saw the Taco Bell ad (below)!  She immediately noticed it was a Taco Bell ad due to the logo in the corner offering new Flamin’ Hot Doritos Locos Tacos.  The ad immediately made her hungry and she started craving tacos.  On the way home, Jane and her Grandma stopped at Taco Bell and bought the new Flamin’ Hot Doritos Locos Tacos and loved them.  She immediately went on social media to share her love of the new Flamin’ Hot Doritos Locos Tacos with the hashtag #FlaminHotDoritosLocosTacosDelicioso Stopping to buy the new Flamin Hot Doritos Locos Tacos represents what step in the communication process?  

Xiomara’s Designer Dresses (a small clothing shop near FIU)…

Xiomara’s Designer Dresses (a small clothing shop near FIU) is having a sale – “Buy two, get one free”.  They are hoping to get customers to purchase more by lowering their prices in an effort to increase their sales.  This is an example of what pricing strategy?  

Jane was at the doctors office with her Grandma flipping thr…

Jane was at the doctors office with her Grandma flipping through magazines, when she saw the Taco Bell ad (below)!  She immediately noticed it was a Taco Bell ad due to the logo in the corner offering new Flamin’ Hot Doritos Locos Tacos.  The ad immediately made her hungry and she started craving tacos.  On the way home, Jane and her Grandma stopped at Taco Bell and bought the new Flamin’ Hot Doritos Locos Tacos and loved them.  She immediately went on social media to share her love of the new Flamin’ Hot Doritos Locos Tacos with the hashtag #FlaminHotDoritosLocosTacosDelicioso Jane represents what step in the communication process?