Carrie just saw an ad created by Visit Iceland that showcase…

Carrie just saw an ad created by Visit Iceland that showcases the natural beauty of Iceland. Carrie knew very little about Iceland before watching the ad and didn’t realize how beautiful it was. Carrie may think about taking a trip there one day. What stage of responding to marketing communications is Carrie in?

Mintel asks several consumers to watch an ad for Aha fizzy w…

Mintel asks several consumers to watch an ad for Aha fizzy water. The next day, they give them a list of fizzy water brands (Aha, La Croix, Bubly) and ask them to “Choose the sponsor of the ad from the following list.” This would be an example of what kind of advertising effectiveness measure?